5 Skincare Market Trends to Watch in 2022
There’s been a significant shift toward the skincare sector, where makeup typically held a higher rank among cosmetics and beauty companies.
As of 2020, the global skincare market was valued at $141 billion and is projected to have an annual growth rate of nearly 5% between 2021-2026. Furthermore, due to the Covid-19 pandemic, many retailers saw significant growth in their e-commerce stores, specifically in this category.
Though part of the skincare products market is dominated by the latest face cream, moisturizer, serum, facial masks, body lotion, and anti aging products that help with everything from sun damage to skin tightening, another key area is dedicated to personal skincare tools and devices, such as makeup brushes, face rollers, oral care, and body brushes.
Here are five of the key trends supporting this growth in the skincare products market and will continue to dominate in 2022.
Online Influencers
The age of the influencer hasn’t gone away - it’s just found a new platform. A majority of TikTok videos have focused on tips and tricks that have increased the use and purchase of skincare tools.
From jade rollers to electric pimple poppers, there is a new gadget ready to improve the appearance and health of skin, and social media influencers are making them known to their audiences. According to Traackr data, TikTok users’ engagement with skincare videos has increased by more than 1,000% since last year.
Curated Experiences
For a skincare brand to succeed in the industry, it must be focused on creating a curated experience that feels personalized to the individual. Age, gender, and race inclusivity, in addition to the segmentation per varying skin types, textures, and tones, comprise the full shopping experience for beauty consumers. Brands offering skincare quizzes, interactive elements, and subscription-based services can help grow their audience base and retain loyal customers more quickly and effectively.
De-stressing Skincare Products
In addition to anti-aging and reversing skin damage from the sun, people want a way to relax and de-stress. In light of the pandemic, more people have become attached to their self-care routines, which included taking care of their skin.
Body brushes, gua sha facial tools, and cooling under eye rollers are all popular skincare items consumers used for their at-home pampering. Though in-person aesthetician and beauty spa services are starting to resume, people are sticking with their newfound skincare routine and want to have the same luxury experience at any time, from anywhere.
Experimentation with Technology
When making buying decisions, most beauty consumers go online to perform product research and read peer reviews, especially when it comes to new tools and technology. Experimentation with devices and skincare tools like microneedling, LED facial masks, and facial regeneration tools have become normalized because of the amount of information available on the internet via YouTube videos, skincare product reviews, and full-length beauty products description.
Certain skincare methods previously reserved for in-person application by licensed aestheticians are now consumer-friendly for at-home use. As trends continue to take shape globally, this experimentation with technology will continue to spill into what’s trending in the skincare product market.
Sustainable Products
Consumers today want sustainable products in every facet of their life, including their skincare. They’ll only seek out applicators like makeup brushes and sponges made with organic bristles and materials and have a longer, reusable shelf life.
Additionally, electric-powered toiletry items, such as toothbrushes, razors, and even dental floss distributors, are part of the trend going forward as people try to cut back on waste. Plus, the idea of reusing products also feels more cost-friendly to consumers since they don’t have to shop for a replacement as often.
Why Skincare is a Sustainable Selling Niche
Skincare is a daily routine for many, some morning and night, which means it’s become an essential part of the day. Technology and new designs offer innovative ways to battle sun spots, fine lines, and numerous other skincare problems people face at different stages in their life. As increasing sales in the skincare market have demonstrated, consumers are more than willing to upgrade their current tools for the next best thing.
The skincare products someone wants and needs in their 20s change to what they may want and need in their 30s, 40s, and so on. Additionally, the switch of skincare products necessary during the winter months to what’s best for the skin during the summer is another way for brands to keep their inventory fresh and relevant with the current trends.
Essentially, sourcing personal care products high in quality that speak to what consumers value today is part of how to stay competitive and profitable. Though the category of skincare itself will always be popular, the methods of achieving it will continue to evolve.
By becoming a brand that offers a range of products that meet individual needs, it’s possible to keep a customer through their lifetime by adjusting to their skincare specifics at every age.
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